A great t-shirt is one that you refuse to retire. One that retains it form after the 100th wash cycle, and wears that 3-year old ketchup stain with pride. A t-shirt should be able to live a full life, holding all the titles from "going out tee" to "everyday shirt" and eventually the "cut-off sleeves workout tank top".

We only make apparel we would buy for ourselves – that's why quality, fit and feel is our top priority.